Broadstock

New chair launch for Broadstock

Stills has been appointed to launch an exciting new chair designed and manufactured by Broadstock Furniture, based in Macclesfield. The project includes product naming, branding, advertising, marketing and PR campaign, as well as management of all launch activities. To tie in with the organisation’s move towards a more design-led approach to manufacturing, Stills has also re-designed the Broadstock brand identity.

“This new product is a significant move forward for Broadstock, so the corporate brand identity also had to move forward to reflect the changes taking place in the business. Broadstock’s new range of contemporary multifunctional seating is uniquely manufactured with a glass reinforced plastic polymer monocoque frame, which means it is not only extremely lightweight, but also exceptionally strong. Our intention is to develop a campaign which builds on these unique properties and which highlights the chair’s key selling points” said Chris Carpenter, Managing Director of Stills. “We are currently developing some exciting ideas and are looking forward to launching the chair in Spring 2009”.

Visit the dedicated Stills Furniture website
Visit Broadstock website