After winning a competitive pitch Stills were asked to come up with a concept and advertising campaign for the launch of XFM South Wales. XFM had enlisted the talents of Stuart Cable (ex-Stereophonics) and Pritchard and Dainton (from Dirty Sanchez), amongst others, and we came up with the concept of portraying them as superheroes.
The campaign was widespread across South Wales in November and December of 2007, with the imagery being applied to bus backs, billboards and gig banners.
The campaign was widespread across South Wales in November and December of 2007, with the imagery being applied to bus backs, billboards and gig banners.
Pritchard & Dainton bus back
Stuart Cable bus back
Rhys & Eggsy bus back
Colin Francies bus back
Work-in-progress sketches
